I had this great idea for an iPhone app and I tried to get some programmer friends or aquaintances interested in throwing it together for me.  I expected it to be a very, very straightforward and simple programming exercise, but I couldn't convince anyone to take on the project.  I decided to do it myself.  So I had to find an iPhone application toolkit to use.  The first one I came across was called Seattle Clouds, but it wasn't exactly right for me.  However, it was close.  So I used the name of that product in my search to see what other products were similar.  I used this search:

"iphone apps" application builders "seattle clouds"

and in the results, there was an article reviewing 25 iPhone application toolkits.  I found the one that works perfectly for me:  MobiOne.